Business Development Manager
April 2025 - PresentFINA LLC
Drove end-to-end business growth initiatives by leading client outreach campaigns (cold/warm calling) and optimizing conversion strategies through AI-driven automation. Acted as the key liaison between marketing, sales, and development teams, ensuring strategic alignment and timely project delivery across multiple verticals. Managed the company's eCommerce division, overseeing Shopify-based solutions and directly participating in custom app development (Pay-in-Installments system for Georgia, FinSync accounting integration) and CRM pipeline structuring. Partnered with the AI research team to develop FinAssist, an intelligent chatbot tailored for banks and financial professionals; contributed to Microsoft's AI Acceleration Program in product testing, pitching, and consultation. Engineered automated lead funnels and workflows using Zapier and n8n, integrating custom SMS webhook systems to enhance lead nurturing and conversion rates. Crafted an image conversion pipeline that processes any picture format and outputs WebP images with transparent backgrounds, centered product focus, and 100% preserved quality, optimized for eCommerce storefronts. Designed and implemented an Excel-to-SMS automation tool using Visual Basic and KDEConnect, streamlining mass communication processes for marketing operations. Attended the eCommerce Day 2025 held in Georgia as a part of my networking program.